Iskamto, D. , Tory, F.A. and Afthanorhan, A. 2025. The Influence of Social Media Marketing Activity and Electronic Word of Mouth on Lazada E-Commerce Consumer Purchasing Decisions. JPBM (Jurnal Pendidikan Bisnis dan Manajemen). 11, 1 (Jul. 2025), 1–17. DOI:https://doi.org/10.17977/um003v11i12025p01 .