PARU, M.; RUFAIDAH, P. The Influence of Augmented Reality Experience on Customer Loyalty. JPBM (Jurnal Pendidikan Bisnis dan Manajemen), [S. l.], v. 10, n. 3, p. 282–296, 2024. DOI: 10.17977/um003v10i22024p283 . Disponível em: https://journal-fe.um.ac.id/index.php/jpbm/article/view/657. Acesso em: 4 jun. 2026.