ISKAMTO, D. .; TORY, F. A. .; AFTHANORHAN, A. . The Influence of Social Media Marketing Activity and Electronic Word of Mouth on Lazada E-Commerce Consumer Purchasing Decisions. JPBM (Jurnal Pendidikan Bisnis dan Manajemen), [S. l.], v. 11, n. 1, p. 1–17, 2025. DOI: 10.17977/um003v11i12025p01 . Disponível em: https://journal-fe.um.ac.id/index.php/jpbm/article/view/661. Acesso em: 4 jun. 2026.