PUTRI, A.; RAMAYANTI, R. A Quantitative Approach to Factors Affecting Generation Z’s Purchasing Decisions on Live Streaming Features in E-Commerce. JPBM (Jurnal Pendidikan Bisnis dan Manajemen), [S. l.], v. 11, n. 3, p. 219–228, 2025. DOI: 10.17977/um003v11i32025p219. Disponível em: https://journal-fe.um.ac.id/index.php/jpbm/article/view/732. Acesso em: 4 jun. 2026.