Iskamto, D. ., F. A. . Tory, and A. . Afthanorhan. “The Influence of Social Media Marketing Activity and Electronic Word of Mouth on Lazada E-Commerce Consumer Purchasing Decisions”. JPBM (Jurnal Pendidikan Bisnis Dan Manajemen), vol. 11, no. 1, July 2025, pp. 1-17, doi:10.17977/um003v11i12025p01 .