Putri, A., and R. Ramayanti. “A Quantitative Approach to Factors Affecting Generation Z’s Purchasing Decisions on Live Streaming Features in E-Commerce”. JPBM (Jurnal Pendidikan Bisnis Dan Manajemen), vol. 11, no. 3, Nov. 2025, pp. 219-28, doi:10.17977/um003v11i32025p219.