The role of digital marketing strategies in alleviating poverty among MSMEs in rural areas and their contribution to SDGs (1) and SDGs (8)

Abstract

Facing challenges in the social, economic, political, and environmental fields that are very diverse, this can concern problems of citizens, the business world, institutions, and government, as well as developments in the millennial era. This program comprises 17 sustainable development goals and is part of the UN's agenda for global development from 2015 to 2030. Global development (SDGS) has 17 programs and is not easy to separate. Indonesia has established targets known as the Sustainable Development Goals (SDGs), aimed at creating a more sustainable future by 2030. To achieve these goals, the Sustainable Development Goals (SDGs) place a strong emphasis on industry, innovation, and infrastructure, as well as digital transformation, which provides an excellent work ethic and is an important factor in increasing industrial needs. Some companies are implementing digital transformation to address rapid technological advances and revolutionary developments in human rights. This research aims to describe the challenges and opportunities facing the business world in the digital era, especially in the industrial sector. Case studies are a fundamental method for illustrating the impact of digital transformation. corporate sustainability. Data were collected through interviews, direct observation, and questionnaires. The empirical study will serve as a reference for future digital transformation efforts in the field of sustainable industry.