Vol. 31 No. 1 (2026): EKONOMI BISNIS MARCH 2026

Articles

• Fostering the purchasing interest of Gen Z through YouTube marketing communications: The mediating role of brand awareness and brand image

  Retno Sulistyowati Katri , Rafikhein Novia Ayuanti, Lina Saptaria

  1-11

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• Determinants of saving behavior: integration of financial literacy, income, and motivation (A study of participants in the SEED 4 Women Program in Malang City)

  Ani Winarti, Yunus Handoko, Adriani Kala'lembang

  12-25

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• Humans as shapers of economic value: The role of standards and brands in the transformation of the national industry

  Anwar Mattawape, Ryan Saputra Alam, Francisca Olivine Wardiyanti, Hendra Noor Saleh

  26-36

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• The role of digital marketing strategies in alleviating poverty among MSMEs in rural areas and their contribution to SDGs (1) and SDGs (8)

  Budi Utami, M.Syamsul Hidayat, Eny Setyariningsih

  37-44

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• Effects of rice import tariffs on farmer and consumer welfare in Indonesia

  Raden Balqis Ibrah Fakhira, Sri Widayanti, Mubarokah

  45-52

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• Increasing competitive advantage: The influence of organizational justice and perceived organizational support mediated by work engagement on employee performance at PT. Complete Cellular Cirebon

  Tasya Candra Yulia, Bachrudin Syahroni, Moh. Yudi Mahadianto

  53-64

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