The Roles of Social Media Content Quality on Street Food Consumers

Authors

  • Ita Prihatining Wilujeng Faculty of Economics and Business, State University of Malang
  • Ery Tri Djatmiko Rudijanto Wahju Wardhana Faculty of Economics and Business, State University of Malang
  • Fulgentius Danardana Murwani Faculty of Economics and Business, State University of Malang
  • Puji Handayati Faculty of Economics and Business, State University of Malang
  • Sahraman D. Hadji Latif Department of Economics, College of Business Administration and Accountancy, Mindanao State University, Philippines

DOI:

https://doi.org/10.17977/um003v10i22024p313

Keywords:

E-WOM, Information usefulness, Attitude towards information, Subjective norm, Purchase intention

Abstract

Online reviews continue fostering a renewed word-of-mouth spread in the food and beverage industry. Consumers increasingly use online reviews to inform them about food and beverage products. Therefore, it is critical to enhance comprehend of the behavioral consequences of e-WOM. This study examines the role of heavy/light social media user in the relationship between e-WOM on social media platforms, attitude toward information, and information usefulness. We adopt the conceptual model to identify what influences consumers to adopt information from online reviews in their decision-making. A self-administered questionnaire was used to collect data from 300 respondents. Data analysis has been conducted using PLS-SEM, which measures the influence of e-WOM, attitude, and subjective norms on information usefulness and purchase intention. The results of this study reveal that e-WOM, attitude, subjective norm, and information usefulness are strong predictors of consumers' purchase intention. These outcomes suggest that high-involvement consumers adopt online review information when they make decisions about making purchases.

References

Anand, B. (2015). Reverse globalization by internationalization of SME's: Opportunities and challenges ahead. Procedia - Social and Behavioral Sciences, 195, 1003–1011. https://doi.org/10.1016/j.sbspro.2015.06.359

Awad, N. F., & Ragowsky, A. (2008). Establishing trust in electronic commerce through online word of mouth: An examination across genders. Journal of Management Information Systems, 24 (4), 101–121. https://doi.org/10.2753/MIS0742-1222240404

Bai, L., Wang, M., & Gong, S. (2019). Understanding the antecedents of organic food purchases: The important roles of beliefs, subjective norms, and identity expressiveness. Sustain, 11. https://doi.org/10.3390/su11113045

Cheung, C. M. K., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461–470. https://doi.org/10.1016/j.dss.2012.06.008

Cooper, D. R., & Schindler, P. S. (2011). Qualitative research. Business Research methods, 4(1), 160.

Dancer, H., Filieri, R., & Grundy, D. (2014). eWOM in online customer support communities: Key variables in information quality and source credibility. Journal of Direct, Data and Digital Marketing Practice, 15(4), 290–305. https://doi.org/10.1057/dddmp.2014.21

Eneizan, B., Alsaad, A., Alkhawaldeh, A., Rawash, H. N, & Enaizan, O. (2020). E-WOM, trust, usefulness, ease of use, and online shopping via websites: The moderating role of online shopping experience. Journal of Theoretical and Applied Information Technology, 98, 2554–2565.

Flanagin, A. J., & Metzger, M. J. (2008). The credibility of volunteered geographic information. GeoJournal, 72(3–4), 137–148. https://doi.org/10.1007/ s10708-008-9188-y

Ghozali, I., & Latan, H. (2015). Concepts, techniques, applications using Smart PLS 3.0 for study empirical. BP Undip, Semarang.

George, J. F. (2004). The theory of planned behavior and Internet purchasing. Internet Research, 14(3), 198–212. https://doi.org/10.1108/10662240410542634

Gibbs, S. R., Sequeira, J., & White, M. M. (2007). Social networks and technology adoption in small business. International Journal of Globalisation and Small Business, 2(1), 66–87. https://doi.org/10.1504/IJGSB.2007.014188

Gunawan, D. D., & Huarng, K. H. (2015). Viral effects of social network and media on consumers’ purchase intention. Journal of Business Research, 68(11), 2237–2241. https://doi.org/10.1016/j.jbusres.2015.06.004

He, W., Wang, F. K., Chen, Y., & Zha, S. (2017). An exploratory investigation of social media adoption by small businesses. Information Technology and Management, 18(2), 149–160. https: // doi.org/10.1007/s10799-015-0243-3

Hossain, M. M., & Pathak, N. (2023, February). Visualization of MSMEs’ contribution towards sustainable economic development focusing on gross domestic product. In International Conference on Intelligent Sustainable Systems (pp. 751-760). Singapore: Springer Nature Singapore.

Kim, H. D., Lee, I., & Lee, C.K. (2013). Building web 2.0 enterprises: A study of small and medium enterprises in the United States. International Small Business Journal , 31(2), 156–174. https://doi.org/10.1177/026624261 1409785

Leong, C. M., Loi, A. M. W., & Woon, S. (2022). The influence of social media eWOM information on purchase intention. Journal of Marketing Analytics, 10(2), 145.https://doi.org/10.1057/s41270-021-00132-9

Meske, C., & Stieglitz, S. (2013). Adoption and use of social media in small and medium- sized enterprises. Lecture Notes in Business Information Processing, 151, 61–75. https://doi.org/10.1007/978-3-642-38774-6_5

Mintel. (2015). Social shopping: Facebook unveils buy button. On line. http://academic.mintel.com/display/743612/?highlight

Oliveira, T., & Martins, M. F. (2010). Information technology adoption models at Firm Level: Review of literature. 4th European Conference on Information Management and Evaluation, ECIME 2010, May 2014, 312–322.

Papaioannou, S. K., & Dimelis, S. P. (2007). Information technology as a factor of economics development: Evidence from developed and developing countries . Economics of Innovation and New Technology, 16(3), 179–194. https://doi.org/10.1080/10438590600661889

Parveen, F., Jaafar , N. I., & Ainin, S. (2015). Social media usage and organizational performance: Reflections of Malaysian social media managers. Telematics and Informatics , 32(1), 67–78. https://doi.org/10.1016/j.tele.2014.03.001

Peña-García, N., Gil- Saura, I., Rodríguez- Orejuela, A., & Siqueira-Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon 6. https://doi.org/10.1016/j.heliyon.2020.e04284

Razak, S.A., Nor, D., Bin, A., & Latip, M. (2016). Factors that's it influence the usage of social media in marketing. Quests Journals Journal of Research in Business and Management , 4(2), 2347–3002. www.questjournals.org

Ruangkanjanases, A., Jeebjong, P., Sonata, N., & Sanny, L. (2021). E-wom and its impacts on purchasing behavior: A comparative study between Thai and Indonesian millennials. International Journal of Electronic Commerce Studies, 12(1), 65-82. https://doi.org/10.7903/IJECS.1893

Widodo, T., & Salamah, A. H. M. P. (2023). The effect of e-wom on purchase intention mediated by information usefulness and information adoption (A study on skintific products). Quantitative Economics and Management Studies, 4(4), 683-696.

Saldanha, T. J. V., & Krishnan, M. S. (2012). Organizational adoption of web 2.0 technologies: An empirical analysis. Journal of Organizational Computing and Electronic Commerce, 22(4), 301–333. https://doi.org/10. 1080/10919392.2012.723585

See -To, E. W. K., & Ho, K. K. W. (2014). Value co-creation and purchase intention in social networks sites: The role of electronic Word- of - Mouth and trust - A theoretical analysis. Computers in Human Behavior, 31(1), 182–189. https://doi.org/10.1016/j.chb.2013.10.013

Sundaram, M., & Neelakanta, N. T. (2022). Challenges and prospects of micro, small and medium enterprises (msmes) in Indiaat post Covid-19. ACADEMICIA: An International Multidisciplinary Research Journal, 12(4), 256-264.

Tien, D. H., Rivas, A. A. A., & Liao, Y. K. (2019). Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites. Asia Pacific Management Review, 24(3), 238-249. https://doi.org/10.1016/j.apmrv.2018.06.003

Tirlapur , R. M. (2006). Information Technology and Economics Growth . The Indian Economy Journal, 54(2), 204–206. https://doi.org/10.1177/001946 6220060215

Wu, M.-Y., & Liao, S.-C. (2011). Consumers’ behavioral intention to use internet shopping: an integrated model of TAM and TRA. Journal of Statistics and Management Systems, 14(2), 375–392. https://doi.org/10.1080/09720510.2011.10701561

Yusuf, A. S., Che Hussin, A. R., & Busalim, A. H. (2018). Influence of e-WOM engagement on consumer purchase intention in social commerce. Journal of services Marketing, 32(4), 493-504. https://doi.org/10.1108/JSM-01-2017-0031

Downloads

Published

2024-11-06

How to Cite

Wilujeng, I., Wardhana, Ery Tri Djatmiko Rudijanto Wahju, Murwani, F., Handayati, Puji, & Latif, Sahraman D. Hadji. (2024). The Roles of Social Media Content Quality on Street Food Consumers. JPBM (Jurnal Pendidikan Bisnis Dan Manajemen), 10(3), 313–328. https://doi.org/10.17977/um003v10i22024p313

Issue

Vol. 10 No. 3 (2024): The articles in this issue were authored/co-authored by Authors from Indonesia, Uzbekistan, Malaysia, and Philippines

Section

Articles