The Linkage Between Entrepreneurship Education and Green Entrepreneurship: Understanding Student Readiness for Green Enterprises
DOI:
https://doi.org/10.17977/UM014v18i1p061%20Keywords:
entrepreneurship education, green entrepreneurship, student readinessAbstract
Green Entrepreneurship has emerged as a form of awareness in building ecological, economic, and social sustainability amidst the issue of environmental degradation and an increase in the earth's temperature continuous rise in the earth's temperature. This study explores students' readiness for green entrepreneurship. Green entrepreneurship includes entrepreneurship education, perceived technological capability, commitment to the environment, university support for green entrepreneurship and green entrepreneurial behavior. This method used qualitative method with six participants interviewed. Data analyze with this research is listening recording Zoom, writing and coding data, data interpretation and validation through FGD. The findings revealed that the concept of entrepreneurship integrated with the green entrepreneurship curriculum stimulates students towards environmentally friendly business practices. Collaboration between academics, students, and green industry players will strengthen the practice of environmentally sound entrepreneurship and form a young generation that is ready to face global challenges with sustainable and responsible solutions. The green entrepreneurship education curriculum is dynamically updated to include ecological, social and economic aspects.
References
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
Akinsemolu, A. A., & Onyeaka, H. (2025). The role of green education in achieving the sustainable development goals : A review Education for Sustainable Development. Renewable and Sustainable Energy Reviews, 210(February 2024), 115239. https://doi.org/10.1016/j.rser.2024.115239
António Porfírio, J., Augusto Felício, J., Carrilho, T., & Jardim, J. (2023). Promoting entrepreneurial intentions from adolescence: The influence of entrepreneurial culture and education. Journal of Business Research, 156(July 2022). https://doi.org/10.1016/j.jbusres.2022.113521
Angelia, N. H. (2024). Pengaruh pendidikan kewirausahaan, orientasi kewirausahaan dan kepercayaan diri terhadap intensi kewirausahaan hijau. 06(04), 1046–1054.
Ataei, P., Karimi, H., & Zarei, R. (2024). The role of entrepreneurial leadership, intellectual capital, innovativeness culture, and entrepreneurial orientation in entrepreneurial opportunity recognition by students. Journal of Open Innovation: Technology, Market, and Complexity, 10(2), 100265. https://doi.org/10.1016/j.joitmc.2024.100265
Badjeena, B. P., Ali, E., Wonyra, K. O., & Tamou, K. (2024). Green entrepreneurship: Opportunities and challenges for the transition to a circular economy in Togo, West Africa. World Development Sustainability, 5(September), 100181. https://doi.org/10.1016/j.wds.2024.100181
Bagis, A. A. (2022). Building students’ entrepreneurial orientation through entrepreneurial intention and workplace spirituality. Heliyon, 8(11), e11310. https://doi.org/10.1016/j.heliyon.2022.e11310
Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84(2), 191.
BPS. (2024). Environment. https://www.bps.go.id/
Chiang, M., & Chen, P. (2022). Education for sustainable development in the business programme to develop international Chinese college students’ sustainability in Thailand. Journal of Cleaner Production, 374(August), 134045. https://doi.org/10.1016/j.jclepro.2022.134045
Clandinin, D. J., Murphy, M. S., Huber, J., & Orr, A. M. (2009). Negotiating narrative inquiries: Living in a tension-filled midst. The Journal of Educational Research, 103(2), 81-90.
del Brío González, J. Á., Mitre Aranda, M., & Barba-Sánchez, V. (2022). Environmental awareness and the entrepreneurial intention in university students: Direct and mediating effects. International Journal of Management Education, 20(3). https://doi.org/10.1016/j.ijme.2022.100719
Flagstad, I., & Johnsen, S. Å. K. (2022). The psychology of green entrepreneurship: Founder-driven development of green climate in small-scale companies. Cogent Business and Management, 9(1). https://doi.org/10.1080/23311975.2022.2079245
Grunwald, G., Kara, A., & Spillan, J. E. (2024). Application of the Kano model for insights into business students’ sustainability transformation expectations from higher educational institutions: A cross-country study. Journal of Cleaner Production, 464(February), 142748. https://doi.org/10.1016/j.jclepro.2024.142748
Li, Y., Mohd Nordin, N. R., Akhter, S., Kumar, T., & Shaheen, M. (2023). Does green entrepreneurial behavior enhance through entrepreneurship education, perceived-ability to use technology, and commitment to environment? Understanding the contribution of entrepreneurial motivation and university support. Economic Research-Ekonomska Istrazivanja , 36(3). https://doi.org/10.1080/1331677X.2022.2153375
Luthfiyah, A., Prasetiya, A. C., Ainiyah, M. U., Wulandari, S. S., & Susanti, S. (2024). Tren Penelitian Minat Wirausaha di Lingkungan Pendidikan dan Masyarakat Tahun 2019 - 2024: Systematic Literature Review. Jurnal Ilmiah Profesi Pendidikan, 9(2), 763–772. https://doi.org/10.29303/jipp.v9i2.2182
Makuya, V., & Changalima, I. A. (2024). Unveiling the role of entrepreneurship education on green entrepreneurial intentions among business students: gender as a moderator. Cogent Education, 11(1). https://doi.org/10.1080/2331186X.2024.2334585
Martínez-Cañas, R., Ruiz-Palomino, P., Jiménez-Moreno, J. J., & Linuesa-Langreo, J. (2023). Push versus Pull motivations in entrepreneurial intention: The mediating effect of perceived risk and opportunity recognition. European Research on Management and Business Economics, 29(2). https://doi.org/10.1016/j.iedeen.2023.100214
Mawardi, M. K., Noor, A. Y. M., Edityastono, L., ‘Atikah Zulkiffli, S. N., & Mashahadi, F. (2025). Green entrepreneurship in the era of sustainability: the relationship between intent, institutional support, and student behavior. Cogent Business and Management, 12(1). https://doi.org/10.1080/23311975.2025.2460625
Meliani, D., & Panduwinata, L. F. (2022). Pengaruh mata kuliah kewirausahaan dan motivasi berwirausaha terhadap pembentukan jiwa green entrepreneur mahasiswa. Jurnal Pendidikan Administrasi Perkantoran (JPAP), 10(1), 16–30. https://doi.org/10.26740/jpap.v10n1.p16-30
Mulyono, H., & Riorini, S. V. (2024). The effect of entrepreneurial inspiration on entrepreneurial intention at Private Universities. Jurnal Manajemen dan Pemasaran Jasa, 16(2), 325–338. https://doi.org/10.25105/v16i2.18200
Norhisham, N. S., & Sahid, S. (2022). Efikasi keusahawanan dan impaknya terhadap penciptaan perniagaan dalam pendidikan keusahawanan di universiti awam. Akademika, 92(3), 81–90. https://doi.org/10.17576/akad-2022-9203-06
Peter, F. O., Achi, A., Onyemefu, C., Akintimehin, O. O., Ononye, U., & Peter, A. O. (2024). The interplay between social entrepreneurial knowledge, prosocial motivation, perceived access to finance and social entrepreneurial intention. Journal of Social Entrepreneurship, 0(0), 1–25. https://doi.org/10.1080/19420676.2024.2404566
Rauf, R., Wijaya, H., & Tari, E. (2021). Entrepreneurship education based on environmental insight: Opportunities and challenges in the new normal era. Cogent Arts & Humanities,8(1), 1945756. https://doi.org/10.1080/23311983.2021.1945756
Sadiq, M., Pham Thi, T. D., Nguyen, C. M., & Do, H. D. (2025). Sustainable entrepreneurship and knowledge management: Role of green information technology in building sustainable entrepreneurial ecosystems. Journal of Innovation and Knowledge, 10(3), 100689. https://doi.org/10.1016/j.jik.2025.100689
Sahid, S., Norhisham, N. S., & Narmaditya, B. S. (2024). Interconnectedness between entrepreneurial self-efficacy, attitude, and business creation: A serial mediation of entrepreneurial intention and environmental factor. Heliyon, 10(9), e30478. https://doi.org/10.1016/j.heliyon.2024.e30478
Spada, I., Giordano, V., Chiarello, F., Martini, A., & Fantoni, G. (2025). Text mining on green policies for integrating sustainability in higher education. International Journal of Management Education, 23(2), 101126. https://doi.org/10.1016/j.ijme.2024.101126
Volkmann, C., Fichter, K., Klofsten, M., Audretsch, D.B., 2021. Sustainable entrepreneurial ecosystems: An emerging field of research. Small Business Economic, 56(3), 1047–1055.
Zhang, J., Zhang, J., Wu, C., Zhang, Y., Guo, M., Li, H., & Wang, R. (2023). Comprehensive quantitative evaluation of the future mining: A comparison of socio-economic benefits and eco-environmental impacts. Ore Geology Reviews, 162(May), 105727. https://doi.org/10.1016/j.oregeorev.2023.105727
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Sela Rachmawati, Irmadatus Sholekhah

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.




