Digital Literacy and Digital Entrepreneurship Interest: A Moderation Analysis of Internal and External Factors

Nur Afni  Khairunisa; Sabaria Sabaria

doi:10.17977/UM014v18i2p107

Authors

Nur Afni Khairunisa Faculty of Economics, Business and Humanities, Muhammadiyah University of Education Sorong
Sabaria Sabaria Faculty of Economics, Business and Humanities, Muhammadiyah University of Education Sorong

DOI:

https://doi.org/10.17977/UM014v18i2p107

Keywords:

Digital literacy, Digital entrepreneurship, External factors, Internal factors

Abstract

The unemployment rate of college graduates is still high, but on the other hand there are many new business opportunities in the field of digital entrepreneurship as a positive impact of the development of computer and information technology. This study aims to study the role of internal and external factors as moderators of the relationship between digital literacy and interest in digital entrepreneurship among Febira Unimuda Sorong students. This study uses a quantitative approach involving 145 respondents. The data collection using a questionnaire directed to respondents and its provided in a Likert scale with five scores. The retrieved data were further analyzed using Partial Least Square (PLS). The results of the study indicate that digital literacy has a positive and significant effect on interest in digital entrepreneurship among Febira Unimuda Sorong students, but internal and external factors are not able to play a significant role as moderators of the relationship between digital literacy and interest in digital entrepreneurship among students on campus.

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